Your format isn’t really limited when you are an individual rather than when you operate a business account. If you are an influencer or a blogger, however – you can upload longer reviews, opinion videos, daily vlogs, etc. Video posting is very limited if you only consider the regular feed and story sections. Say less, show more to be short and specific. Yes, those can be acknowledged every once in a while, but easy-going content works best! Entertainment here is much more valuable than deep meaning or tackling social problems. When it comes to Insta feed & stories, make your videos short, colourful, memorable and exciting. When you publish something in the feed or upload it to the story section, people expect different things than when they hop onto IGTV.
If you’re a brand – avoid posting long videos in the feed or stories. Of course, there can be exceptions, but assume everything goes according to the general rule. About your followers that is.Īnimated heartfelt stories or flashy infographics? One is better for an art magazine, and the other should generally be preferred by business insiders, etc. Different people react differently to particular ideas and visuals, so you have to know a few things before proceeding with a specific concept. Actually, it very much depends on your niche and audience. This is really a matter of many variables and nuances.
Trying to explain what videos works best is not a simple job.
Choosing the right videos to post Choose your video style depending on your niche and audience “Don’t use hashtags because they’re outdated” would be like the worst advice ever.ġ. Expand your channel & attract audiences from other social media outlets